4.26.2016

A re-posting of an essay from 2012. The role of criticism.

3.25.2012

The Vital Role of Critics and The Ongoing Sabotage of Art.

It's okay to say that a photograph sucks. If you put work in a gallery you are inviting the world to experience it and react to it.  You get your shot.  The critic gets his shot. And if you've spent money on framing and printing and boxes of mediocre red wine and baskets of chips and bowl of hot sauce and printed invitations,  it can sting when a critic calls your work into question.  But that's the nature of the beast and part of the function of having exhibitions.  You get to hear or read an evaluation of your work that your mother would never give you.  Either because she loves you too much or is indifferent enough to want to avoid having yet another difficult conversation.  Your role, as an artist is expression.  Not necessarily self-expression but expression that moves the dialog of social reflection forward by taking apart the cultural DNA in a new way.  But there's a limited bandwidth of gallery space, attention and oxygen in the world of fine art and the critic is like the big bouncer at the velvet rope who helps keep out people who are just taking up space.  And I am, of course, ignoring "decorative art" which functions more like furniture.  Which is a wing of the decorative arts....

The web is the same as gallery space.  Every entry either unconsciously dilutes the whole forward momentum of enlightened culture or adds another highly concentrated drop of "go juice" to the mix.  The middle ground is just a waste of ones and zeros. Art should have something to say.  It shouldn't just lounge around. But somehow, when we make the very public gesture of posting work in publicly accessible forums we have the expectation that everyone will play nicey-nice and say uplifting and positive things.  Like the art teacher in primary school who is deathly afraid that any criticism will damage someone's self-esteem.  Given the all but anonymous nature of the web (for so many years my readers have come to believe that I am a middle aged, professional photographer who struggles with issues of access and finance when, in fact, I am really a precocious 25 year old billionaire ex-pat living in my own building in Dubai surrounded by dozen and dozens of super-model wives while playing with hand made digital cameras from NASA while finger-painting over the tops of my collection of Picasso's and Renoir's. Go figure...) the minute anyone receives even a good natured critique that calls any facet of the work into question the original poster flies into a rage and goes into a defense mode akin to a dictator facing insurrection.  He is protected by the wall of his own anonymity.

But critics serve a few valuable purposes.  They point us toward really worthwhile work.  They coalesce and put into words our subliminal understanding that some work is just unmitigated crap, and they help us to understand what works and what doesn't work in a piece of art. Our biggest problems as an "art" culture are twofold:  1.  While there has been an exponential explosion in the number of people making and showing their "art", and a parallel explosion in the sheer quantity of "art" they are now creating, the number of critics has remained static or has declined.  The number of critics with a grounding in both the history of Photography and general Art History has remained the same or declined.  And as the sheer dilution by numbers and hollow mimicry of worthwhile work continues to move photograph en masse from art-to-craft-to-mindless automatic recording the talented critics remained leery of sticking a foot into this tar baby manifestation of declining culture and have chosen to work the more fertile and invested fields of painting, sculpture, performance art and the "photographic classics."

Our second problem as a culture, where critics are concerned, is that we don't want to believe that they have value.  Just as a garden must be perpetually weeded to prevent its total overrun by predatory and unwanted tangles of hardy and invasive weeds, critics really do serve a valuable purpose.  They metaphorically weed the gardens.  When we dismiss their intrinsic value we are basically saying that photographic art is just about feeling good and that everyone should get a trophy.  Especially now, in the age of the privileged amateur who wants all the benefits conveyed by the hard work of his predecessors with none of the heavy lifting.  We, as a culture, have chosen to ignore our own art history so that the re-awakening (like zombies) of so many past styles and subject matters is embraced as stunningly new and innovative.  We give more value to the retread than to the original because we have no understanding and no cognizance of what went before.  And how current art stands on the shoulders of its predecessors.

Of course we'll believe that every thing we come up with is gold if we've never actually taken time to see and understand real gold.  We don't value the good critics because we don't understand what they're talking about and we don't understand what they're talking about because we think our hobbies are shortcuts to relevant statements of art.  Without knowing or understanding that what we're mechanically re-imaging has already been invented, shown, harvested and appropriated.  And been done better.

We went to school to become engineers or doctors or lawyers and we disparaged learning about our own culture at our own peril ("why would anyone want to pursue the liberal arts? What will they do with that degree?").  By doing so, in the pursuit of commerce, we throw away the important messages attached to the past.

Maybe what modern photography needs is more, and more educated, critics.  I've often stated my opinion that if work had to be shown in a physical gallery to be taken seriously people would put a lot more thought and care into what they showed.  We'd raise the level of art and the level of discourse by several orders of magnitude because people would have real "skin in the game."  And they'd have to confront a public and intimate encounter with their audiences.  As it is now we hide behind the screens and can be as prickly and abusive to critique as our fragile egos demand us to be.  If we were giving a gallery talk, in person, the discourse in both directions might be more disciplined and collegial.

I post photos here that, in retrospect, have no real value.  I never get called on it because this is the web. I could pull a better construct out of an old camera bag.  I think we all have a duty as artists to do several things.  First, we need to understand the history of the field in which we want to do work.  We need to read books like Beaumont Newhall's, The History of Photography.  And we need to read the print versions so we can see the plates well reproduced.  We all need to go to many, many gallery shows of both old masters and new, rising stars, so we can see what prints (the gold standard) really look like.  They are the standard that we really work towards.  We need to understand that the web is just a transitional tool that shows us a representation of what the final, physical art might look like.   Once we understand where we've been, just how good work can look "in person" and what the manifestos around art creation and photography are all about we can then speak to new work in a language that has real meaning.  It goes beyond, "great capture. All the kitty whiskers are sharp!" to a more adult dialog of understanding a work's resonance and messaging in the context of a complex culture, separate from reality TV and Facebook.

I see the world of photography on the web as so much adolescence.  Not that the practitioners are teenagers but that the level of discourse is so course and simple and fractured.  It's not an "us versus them" scenario with me being on one side of a technological divide and everyone else being a futuristic expert.  I've been pounding away in the world of computers for decades, and bought digital cameras before the great majority of the Bell Curve had even heard of their existence.  What I'm arguing for is the idea that, before inflicting on our shared culture, another meaningless rectangle of bouncy color and vacuous content that we all have a responsibility to understand what it is we want to say, why we want to say it and how well we can talk.  Then art moves forward.

I would welcome more and more critics.  We need people who can say, "You Suck." in a way that makes sense, moves the discussion to a level of higher quality and helps to weed our gardens so that visitors can more clearly see the beautiful flowers that bloom there.

Before you rush to respond and accuse me of being an elitist and an ego-maniac let me say that I felt compelled to write this because someone who likes my work, on a forum, posted a link to my website galleries and suggested that people go and look.  One person responded that he didn't see anything special in my work and questioned the purpose of the link.  The critic was attacked again and again for not seeing the value.  But he made a valid point.  The work I have on the web is series of tiny representations of images that are meant to be seen really large and in print.  Reduced and denatured by the contraints of the web they lose the majority of whatever power they might have had.  As does all work on the web.  The naysayer was, in fact, assuming a responsible role as critic and showing that in spite of my rhetorical skills, which help to create fictive value to the work I've posted, the work itself didn't resonate as it would have in it's primary and physical iteration.  He was right to force the question.  And my defenders wrong for not pursuing the conversation based on the primary aesthetics of presentation and the value of an image reduced from 30 by 30 inches of selenium toned, fiber based print to an sRGB version at 1000 by 1000  pixels.

If I could wield supreme power over the internet there are a lot of things I would change.  Like eliminating all advertising... But one of the first things I'd do is erase all the images from every website and gallery, stock file and sharing facility and let people and culture start all over again.  But the TOS on every site would include, in all caps, "Please imagine that the work you are about to post could change lives, change minds, enliven culture and move our society forward in its understanding and compassion.  Don't post random crap just to post it."


The hell with photographic workshops and seminars and tutorials and all the other mindless dreck.  We have more than enough technically accomplished technicians.  Now we need to concentrate on history and taste and aesthetics.  We need workshops that take people out of their quantum jobs and immerse them in the "what and why" of our art instead of the "how to."  And we need to cultivate workshops all over the map that teach people how and why to have critical exchanges about art that don't end in gunplay.

edit: an interesting, related article by Alain Briot: http://www.luminous-landscape.com/columns/artistic_license.shtml

edit:  This is a brilliant take on photo criticism: http://www.photowings.org/pages/index.php?pgA196

William Gatesman wrote this wonderful piece: http://wmgphotoblog.com/2012/02/21/a-cubist-critique-of-photographic-art/

Unsure about critiques?  Here's a good place to start: http://www.pixiq.com/article/doing-a-photo-critique

And here's my favorite intro book to criticism for photography: http://www.amazon.com/gp/product/0240516524/ref=oh_o02_s00_i00_details

read first, disagree second. If at all.

4.25.2016

I'll be taking a few days off from blogging this week. We seem to have too much actual work to take care of. Jobs stacking up.


I'm busy setting up a lighting design for some jet black, techie products. They should come rolling in on a Fedex truck this afternoon. At least that's what the tracking information tells me. I'm trying to get organized and pre-light because tomorrow afternoon (when I was originally scheduled to be working on this project) we may get a severe weather storm and a different client called to make sure I could "stand by" in case we have some power outages, flooding, etc. that might make good video for an another upcoming project.

I could be standing around in my yellow pancho with my steel-toed, waterproof boots and a hardhat shooting video of "weather events" by dinner time tomorrow. (Rain covers and a waterproof bag at the ready).

But we still have to ship back the tech product and then spend Weds. doing post production on everything.

That, and a dual-natured (photo/video) project on Thurs. are tightening my schedule like a set of vise grips.

It's all fun and practical work but something has to give. I'm afraid it's going to be the VSL blog.
I should be back on Friday. Until then we have over 3,000 blog posts in the vault and you have the keys. I'm pretty sure that a few of you have read them all. I'm pretty sure the rest of you haven't. But then Michael Johnston is back at the keyboard over at theonlinephotographer.com so I'm not worry you'll get too bored.

See you at the end of the week.


A few years back with yet another small camera...


One of my early forays into small, mirrorless cameras was a dip into the Nex line from Sony. The Nex 6 was a pretty decent body with a 16 megapixel camera but my favorite was the Nex 7. The finder was good, the dual dials were good and the low ISO, 24 megapixel performance was great!

There were a few downsides that led me to move on. One was the horrible state of the menus in those two cameras. It was sheer chaos. And the main issue I had with the Nex-7 was its temperamental interaction with various wider lenses. Magenta splotches were rampant and the edges of most legacy wide angles were soft. When you piled on with lots of noise at 800 ISO and above you essentially were working with a compromised camera. That being said, it was a nice shooting machine if you stuck to normal and longer lenses and worked in the same, basic fashion most of the time.

I've recently bought a Sony a6000 and an a6300 and I'm loving them. The menus are much better and the sensors are leaps and bounds better. My one wish? I'd love body with the dual dials we had on the Nex-7 camera. Those felt great and were quick and functional. It was an elegant design.


The Sony RX10ii is a good working camera.

Just some event documentation with a Sony RX10ii.

I've worked events with every kind of camera you can imagine. Lately I used a Sony RX10ii to capture an open house at a new, corporate headquarters office here in Austin. I brought the RX10ii along just as my "fun" camera and I carried a bag with all the usual, stereotypical DSLRs with their assorted lenses, flashes and accoutrement. I'd planned on using one DSLR body with a 80-200mm f2.8 lens over one shoulder and a second body with a 24-70mm f2.8 lens over the other shoulder. Flashes at the ready on both of them. At least that was my plan...

I arrived early (personality glitch) and pulled out the "fun" camera to play with until all the action started. But a curious thing happened; I started shooting the catering set ups, the decor, the signage and the overall environment before the guests showed up, and every shot I clicked off just looked exactly like I wanted it to look. At first I thought it was just "screen hypnosis."

I get "screen hypnosis" a lot when shooting big, DSLR cameras. What it basically means is that the screens on those cameras make the images taken look really great. The exposures look perfect, the colors rich and accurate. The downside is that there's a depressing letdown when you finally get home and look at the images on your computer screen. The exposures can be darker, the colors muddy, and there are even awkward and unpleasant moments when one blows up the images and is confronted by the reality that some lenses (no matter how often you try to tune them) are still front focusing or back focusing. Not enough to totally ruin the shot but enough to suck the fun out of shooting.

I knew from experience that what I see on the rear screen, or the EVF, of the Sony RX10ii is pretty much exactly what I am going to see when I get home. I took a few minutes to zoom in as far as the RX10ii would allow me on a review shot and everything still looked great.

I pulled a small, manual flash out of the big bag and stuck a bounce card on it with a fat rubber band. After a few minutes of trial and error the flash, used in "guide number" mode, gave me wonderfully consistent light. By the time we finished up with the event I had done the entire assignment solely with the small, all inclusive camera.

While the RX10ii might not be the right camera for you, or the type of work you usually do, I am finding that for everything but portraits that require thin depth of field, this camera is a good fit for lots of day-to-day work.

I don't know why I should be surprised that the Sony worked well, I was able to do large parts of a three day event back in October of last year with two similar, Panasonic fz 1000 cameras, with good results. The performance of these cameras in every regard except for high ISO performance (over 800 ISO) is as good or better than the cameras we had at just at just about any price as recently as a few years ago.

The benefits of having one system that gets me from 24-200mm at a constant f2.8 is wonderful. 20 megapixels of great detail is most welcome. The ability to hold it, easily, in one hand is also good.

But when you add to this the ability to plug in a microphone, switch on good 4K video, and knock out a quick video/sound bite with a client, it is like whipped creme on the top of a hot fudge Sundae of tasty camera fun.

These are good working tools. Don't let anyone tell you otherwise. Are they the best choice for everything? Naw. It's nice to have something like a Nikon D810 or a Sony A7Rii for more traditional, high resolution-driven assignments. That, and when you need some narrow depth of field.

I can hardly wait to try out the RX10iii...


4.24.2016

Cleaning up the studio and setting up for next week. A (almost) weekly tradition here for the last 20 years. Why should this week be any different.

I couldn't help posting this as I love all the intersecting lines and the oval.
Of course, I could never have a creative conference in here; it's too bright!

 When I moved into my current studio space nearly twenty years ago is seemed relatively spacious. Nothing like the East-of-downtown space I left behind but uncluttered and of a good volume. The walls were white and the ceiling was high and the studio was about 20 feet from the kitchen in the house. The nicest part was going from paying an exorbitant rent of $2,200 per month to, basically....free. 

But one habit didn't change; I'd work through the week, going from job to job, and changing gear to match the parameters about as often as most obsessive people change underwear. By Friday of most weeks the floor, and other horizontal spaces in the studio, were covered with spent cameras, props, lenses, abandoned coffee cups and bundles of extension cords, running hither and thither. 

The floor from my door to desk generally looks like an obstacle course by Friday at "closing time." Unless I'm working under a tight deadline I try to ignore the mess on Saturdays. That's the day of the week when we do our longest, hardest swims in the mornings, have lunch as a family, and generally get the shopping and external stuff done. In the evenings we try to do anything but work...

By Sunday, right after the morning swim practice and coffee, I'm ready to get back in and straighten out the mess. Well, it's not that I'm very motivated to do this but I know that if I don't get a jump on it the rest of my week will be.... trying. 

My new downsizing fad hasn't been visited upon the lighting gear (yet) and I was sorting framed art all of last week, so the studio looked like some mischievous giant had turned the space upside down, given it a good shake, like a Snow Globe, and then set it back down again. I looked at my schedule and realized that I'd booked a day and a half of studio still life shooting early in the week, a day of fast turnaround post production, followed by a Thurs. shoot that would involve location still photography and studio based videography (against a white background). I needed to get organized. And that's pretty much how I spent today. Studio Dog was unamused and refused to step into the studio, demurring simply because it was the "weekend" and the cock of her head at my request for company made clear that, in her mind,  some things are just not done on balmy Sunday afternoons. 

We take delivery of five high technology products on Monday which all need to be photographed from multiple angles by Tues. At the end of the day the products have to be repacked and turned over to Fedex to be overnighted home to their masters. I'll spend Weds. grinding out beautiful clipping paths and other wise dropping out backgrounds. Since the products are all black I will spend (too much) time dust spotting in PhotoShop as well.

Since I won't have time to clean up the studio on Thurs. (the shoot starts early) I wanted to try and bring enough order to the space now; up front, in the hopes that I can spiff the place back up on Weds. evening.

Most of the people I talk to who are not in the advertising or imaging businesses don't seem to know that so much of our time is spent doing mundane domestic tasks, and very little of our time is spent casting for high fashion underwear models, or sipping Cuba Librés on tropical beaches. When I mention the time we spend "refreshing" the studio they are shocked, presuming, of course, that all the drudgery is done by my entourage. I would love to pretend that it's been years since I've had to load my own memory cards into cameras and that my assistants make sure the cards are formatted but....we're well into 2016 and I've yet to hire any other assistant than Ben. And since he left to go back to college around the third week of January... well.... let's just say I wear multiple hats.

The only saving grace of doing the cleaning and straightening myself every week is that I've learned by muscle memory and reflex to put everything back exactly in the same place from which it came. The monolights get packed with the correct sync cords and the right reflectors. Extension cables go back into the cable bag. Etc.

I'm sure some efficiency expert out there has been bar-coding their gear and scanning it by way of running inventory, but I think that may just be a little bit too organized. At least this week, with all the other camera gear gone, organizing the Sonys in the camera case was much easier than it's been for years.



4.23.2016

Meeting room.

A bit of interior work.

Camera: Olympus OM5.2
Lens: Panasonic 12-35mm f2.8

Working self portraits. And an announcement about my free, "Professional Family Portraits" class at Craftsy.com.

©2013 Kirk Tuck. Kirk Tuck

Every once in a while I post a self-portrait. You may think I am a profound narcissist but actually I'm uncomfortable with the way I look in photographs. I still imagine myself at about 24 years of chronological age; maybe 19 years if you are just counting evidence of emotional maturity... But I post them because, in fact, they are part of my portrait process; in the studio and on location. 

I spend a lot of time setting up lights and cameras in advance of executives breezing into my photography space to have their portraits created. In the heyday of film photography the process seemed more technically demanding; the lights were bigger and heavier, things took longer to set up and then fine tune, film backs had to be loaded and looked after. We got used to using assistants and a fringe benefit of having an assistant in tow was that you always had a "stand-in" to use while roughing in your lighting design, and during that awkward phase when you are trying to decide on just which lens to use, and how far away everything needs to be from everything else. 

These days lights are smaller and modifiers are quicker to set up. There's no film loading, no Polaroid timing and peeling, less need to carry around a lot of crap. If something needs to get cut from the budget to accommodate a single portrait project I'd much rather cut out the assistant fee than start carving on my own fee. Right?

The offshoot of this new, parsimonious perspective for shooting is that one doesn't always have a reliable stand-in for the set up process. And I'm never confident enough to photograph an important and time sensitive assignment without having a look at how everything is working. 

I routinely get everything where I think it should be and then set the self-timer on my camera and step in to the scene to get a read of how everything will work. It's very helpful and there's always some fine tuning to be done. More fill, less fill; more cowbell, less cowbell...

A few years ago I got an assignment to set up and photograph about 70 different people. We were making their portraits with former president, Bill Clinton. It was at a big corporate event, right after Mr. Clinton's keynote speech, and the timing was as tight as one could imagine. Now, I have a lot of hubris but not so much that I would go into a big job like this without padding my meager skills by adding a good assistant. I hired one of the best. 

But on the day of the shoot, as I was hauling stuff to the meeting room where we were to set up, I was met by one of our clients who let me know that there was some mix up with the Secret Service and that my assistant had not cleared some bureaucratic hurdle, or something. There was no option to add someone to the roster since everyone on the photography set had to have a background check and security clearance. I'd be setting for this one up solo. 

I took a deep breath, reminded my self that this was not my first presidential "grip and grin" rodeo, and proceeded to do my usual lighting and camera set up. My SWAT team minder refused to act as a stand in so, minutes before the arrival of the entourage, and the eager crowd of V.I.P.s, I found myself doing the usual self-timer induced tweaks. In addition to the regular lighting and camera set up I had duplicate gear staged and ready to go. I made it through the event with no issues and everyone was happy with the files and the prints that I delivered. Once again I mentally thanked the camera makers for including self-timers on their cameras. 

I have started a folder for all the self-portrait images. I look dour in almost every one of them. Is it any wonder why? They are all taken moments before the arrivals of high maintenance CEOs or other "interesting" people. If you want to see happy self portraits then I'll need to start taking "post event" stand-in shots. But then I would probably look just as curmudgeonly; the images would be taken in advance of my least favorite photo task, cleaning up and packing.

A brief, self-serving notification. My free course at Craftsy.com; "Professional Family Portraits" is just about to click over to +200,000 enrolled students! I think it's a big deal. That's a lot of people. Now, if I could just convince all of them to rush over to Amazon.com and buy a copy of "The Lisbon Portfolio" I'd be outrageously happy. I might even be able to afford second Sony A7R2....

4.22.2016

When I picked up my Sony A7R2 I also felt compelled to buy the APS-C 50mm f1.8 E Series lens. A treat for my a6300. Now I remember why...

glassware.

I have recently embarked on the fool's errand we also call, redesigning my website. In the course of getting started I put together a list of seemingly rational steps. One of the first things on the list was to gather together suitable visual assets to place in galleries on the new website. I was looking mostly for work done in the last three years.  

This little task had me going through scores of galleries in Lightroom to find the images that may not have been selected for self-promotion due to over sight or over work at the time of their creation. Although I am looking mostly for photographs of people I occasionally come across images like the napkin in the previous post, or these lovely parfait glasses on a bar. I toss them into the folder with everything else, not necessarily because I will use them for the website but because they stimulate something in my "looking" gland that makes my eyes happy. Maybe it's eye cortisol. 

At any rate, to tie back to the blog headline, I had forgotten that I had previously owned a sample of the 50mm f1.8 E Series lens for the cropped frame Nex cameras and, by evidence of my archives, I seem to have enjoyed pressing it into service quite often. With a credit at my camera store and an active subconscious I swept a copy of the lens back into my sphere of photography. There are quite a number of images in my files that were taken with that lens on the front of both the Nex-6 and the Nex-7. The image above was done during a food shoot at a nice restaurant. The Nex-7 and the 50mm were constant companions at the time, even though we photographed the food with a different combination of camera and lens. 

I'm happy to have one again. It plays well with the new cameras, and, I assume it will work on the A7R2 in a cropped mode...

Click and make big to see what the fuss is about.

"Sometimes a napkin is just a napkin." Sigmund Freud. (Maybe...).

Napkin.

Sixth Street in Austin Texas. Always a treat on a cloudy Saturday afternoon...



4.21.2016

A Few Blog Notes: Where did everything go? Is it all gone now? Why are there gigantic video crews? What's next?


Some blog notes from the main office: 

I bought three Sony cameras recently. I am (currently) happy with all three. The (counter-intuitive) purchases were actually part of a winnowing down or distilling process that I've been contemplating for years. Since the earlier days of digital I've constantly had overlapping brands and overlapping generations of gear within brands. I always found this "embarrassment of camera riches" both a blessing and a curse. A blessing in that I worry on assignments about camera failures and general, untimely, equipment death and so having multiple layers of redundancy seemed smart. A curse because it's hard to divest oneself of older technology if part of your anxious mindset is the need to be prepared for anything. ANYTHING. Faced with the idea that things will fail, or that you might need to use multiple cameras to host multiple lenses on an event shoot, I always end up bringing far more gear along than I need. 

Interestingly, my assignments have changed. More and more of what I am doing are portraits, in the studio and on location. Last year we did fewer event style shoots than I've done in the past. The time pressure and the need to have everything immediately at hand has receded a bit, and I like that. More and more I am given assignments that allow me space and time to organize and plan. If I know I have a video interview scheduled for next Weds. I now have time to think about not just what I have in the studio that I can press into service, but what might be the best possible solution for a specific interview project. I can now rent something special and return it after use instead of hewing to my old modality of buying omni-useful stuff, using it sporadically and then storing it in the studio as it depreciates.

To wit, I have a video project in the throes of being scheduled for May and I'm planning to rent a Sony FS5 camera to use for it. Why? As an actual video camera (instead of a hybrid) I get the efficiency of a smoother audio interface, a heartier 1080p codec for editing, unlimited shooting times and a built-in variable neutral density filter. Since I can bill the rental to the job why not use a tool that will make life easier on the set? But, why pay to buy one when I may only want to rent it for specific jobs?

Sure, I'll still have a few layers of back-up via the Sony A7R2 and the Sony a6300...

But I mentioned above that buying the Sony still cameras was part of a process of distillation, right?
How is buying even more cameras a distillation?

I approached the Sony purchase from this "if you were on a desert island and you could start fresh..." point of view. If I were starting out today in photography but I was able to retain all the camera knowledge and experience I've accrued over the years, which camera and system would I buy and use? Which lenses would I find most useful? How could I plan the purchase so I would be able to narrow down the lens inventory to something that would fit in......two hands?

For me, right now, it's what I've bought from the Sony system. Is it all perfect? Not by a long shot. But I've never owned a camera system that was perfect. And, as you know, I've owned a lot. 

Once I purchased and tested the Sonys I took on the other side of the task of distillation which is getting rid of everything else. I was able to sell all of the Olympus gear in a private sale while I sold all of the Nikon equipment to my local camera merchant. And when I say "all of the gear" I mean it. 
The only remnants of the Nikon gear that are still hanging around are a few niche lenses that fill specific purposes, can be used on the Sonys with adapters, and are things I didn't want to have to re-buy in the Sony camp. 

All the camera bodies, all the way back to the Nikon f2's and f4's are out the door. Every dedicated flash and trigger. Every adapter and cord. Gone. Out. 

The only survivors of the purge are two lonely Panasonic fz 1000s to which I seem to have an emotional attachment. Not quite sure yet about their disposition.

You didn't miss a big sale. The previous cameras and lenses are not "listed" on a site anywhere. They are gone.

The Sony attraction may stick. It may not. We'll see. That's part of the process for me. If we hadn't kept up with technology and the application thereof over the years I would long since have been out of the business and doing something else. Neanderthals died out. Don't let your resistance to evolution kill off your business.

Speaking of something else...someone asked in a comment about why there might be a need for large crew video projects. The question was sparked by my post yesterday concerning the huge number of people on crew at the Pfluger Pedestrian Bridge downtown for a video production. 

I could write a lot of stuff about the complexity of production and the need for large crews when quick set-ups and take downs are needed but I can distill the whole idea down to this: You pay ten times more to get that last 5% of quality and performance. And sometimes you pay for it and you still can't manage to get it. 

So much about video, and high end still, production is not about taking risks but about taking massive and costly steps to make sure you have reduced risk to the lowest point imaginable. The production I saw didn't need five or six 12 by 12 foot scrims on the shots I watched but they were standing by in case they were needed. And the scrims would need a team of grips to put them up, secure them and then stand next to them to make sure the wind didn't catch the scrims and turn them into deadly sails. 

There was an abundance of generators and large HMI lights there as well. But none of them were needed in the moment because the weather was co-operating and there was a camera moving along with runners and bikers (actors), but the lights, and the crew for the lights, were there in case they needed them. 

Blocking off a public bridge and making sure they public was not injured and that the public didn't damage or steal the waiting gear requires a number of people to shepherd traffic and provide security. Each entry point to the bridge required at least one production person with a walkie-talkie as well as an off duty police officer. Five entry points means ten more people. 

There were a number of actors who would pretend to be Austin joggers, bikers or moms with strollers. Since a group of them might be in each shot the production required that there be multiple make up artists and costume people in order to work on the talent simultaneously. Everyone would need to be ready to go at the same time. I counted five make up stations. Add in costumers and prop masters. 

There were easily twelve trucks which would require twelve truck drivers. Since there were nearly 50 people to feed, and deliver snacks to, it would be much more efficient to bring in a catering staff rather than break for lunch or try to bring in prepared sandwiches, etc. And, by the way, people at the top of the payroll have the clout to demand better food than a turkey sandwich from Subway or a soggy deli tray from Jason's....  I counted four food preparation people at the big dining tent... Lots of steam trays as well. 

You might have seen the shot I took yesterday of the electric vehicle loaded with a camera operator and crew. At my count there were seven people circling the cart. Perhaps one or two are clients who will be reviewing and approving the shots. One is the camera operator and one is certain to be the assistant camera operator who will take the camera out of the operator's hands at the end of each scene and make sure to call out the time code to a crew member who is keeping track of which good take resides where. The rest of the people on the cart are there to director talent or work as intermediaries between all the moving parts. They get the people minders to stop foot traffic before the cameras start rolling, get the talent moving, get the "B" cameras rolling, etc. 

One person from the production company is certainly there to make sure that the client is, at all times, happy and comfortable. 

Now let's winnow down to what I think the real question is: Would the difference in cameras, lighting etc. really translate into that much better a product at the end? Yes! No! Maybe....

Just in technical terms the cameras we're using (Sony consumer mirrorless) have very good video file formats FOR CONSUMER CAMERAS and they do work well for a lot of stuff, but...

The Arriflex Alexa and Sony F55 cameras that are used in these kinds of high dollar commercial shoots do a lot of stuff better. To start out with they are recording a ton more color and detail information. My cameras top out at 100 megabits per second. That's the pipeline out no matter what else I set. This means that my files have to be compressed enough to fit over that bandwidth. Imagine a still camera that's limited to shooting Jpegs with a #6 compression out of a possible 10. Now imagine comparing that with a 90 meg raw file. Huge difference. Imagine shooting only with 8 bit files. Compare that with shooting in 12 or even 16 bit files. In video they talk about color in terms of ratios of measurement. A consumer camera may "see" and record color in a 4:2:0 format where there is a lot of interpolation to make up for actually writing the colors as they appear. A camera like the Alexa or F55 will record in a 4:4:4 format. There is no compression or interpolation of colors.

These high end cameras write their files to external recorders and are routinely sending over between 480 to 900+ megabits per second. It's an enormously bigger pipeline. And in the end, even though it ends up getting edited down the same file size for broadcast the more robust and detailed files are the best they stand up (resist degradation) at every level of editing and color correction. 

Add to that the fact that digital techs (color specialists) are sitting in tents or trailers looking at the feed from the cameras and painstakingly setting camera parameters with the help of scopes that tell them exactly where the blacks, whites and colors fall. Each frame shot will end up not just being "in the ball park" but as technically close to perfect (for final editing) as is humanly possible. 

And we haven't even touched on the human/operator element. It's conceivable that the director of photography was operating the main camera. In all probability he's been engaged in this kind of work, as well as feature film production, for twenty or thirty years. His brain/eye/camera coordination is far advanced compared to a hybrid camera slinger. And his instinct for what constitutes the perfect action shot with glorious backgrounds is highly evolved and much sought after. Given the same quality of camera he is using I may be able to produce nothing but dog crap. He, on the other hand, could probably grab the Sony consumer camera out of my hands and create a feature movie that people would pay to go see. There is so much more to making a project than the camera and the cost of the crew and I shouldn't really have been so flip about it. 

And, if an extra crew member or two can make the DP more comfortable and more productive it may actually pay off in the end for the client, because, regardless of what they end up paying for the entire production, if they are advertising on television and web video worldwide, the production budget will be a small, small fraction of their media buy and the success of their campaign will be completely and utterly dependent on the quality of the content. The video. If the media buy is $50,000,000 and the campaign is highly successful then the client will have made a good investment spending one million dollars on production rather than trying to save money by getting someone like me to do the whole thing for $50,000 or $100,000 with a consumer camera rig. 

But, there is a flip side to that. What do you do if you don't have those kinds of budgets. Let's talk about that some other time. There's a hungry art director out there and I need to get him lunch.....




4.20.2016

Sitting in the same corner for the last eighteen years. Maybe I should move my desk and get a fresh perspective.


The studio as it looked at 7:00 am this morning. A wreck. Once I get rid of the rest of the cameras and lenses I'll start working to get rid of the filing cabinets and the rolling tool cases. Then the studio should look all "Zen."

Another quick Zeiss 24-70mm f4.0 ZA gallery from the walk today. Still keeping my eyes on those corners. Just waiting for the softness to erupt and then....






I went out for a walk today and stumbled across a small town making some video on our pedestrian bridge.

So, how many people does it take to run an Arriflex Alexa camera?
Maybe seven? I can actually run a Sony RX10ii by myself.
Even in 4K...(smiley face icon implied).

Something interesting is always happening somewhere in the vicinity of downtown Austin. Today I was out walking my newest camera and lens, trying to figure out why some people believe the lens to be unsharp, when I started to cross the bridge from South Austin to Downtown. It's a beautiful pedestrian walkway but today it was covered with signs asking people not to walk through while film cameras were rolling. Austin off-duty police were at either end of the bridge to help control foot traffic. As I walked across the bridge (after waiting patiently for "Cut!") I started counting crew. If you considered the craft service people (on site kitchen) the production was close to 50 people. 

One of the side streets was lined with production trucks, air conditioned rest room trucks, and a dining tent that had seats for at least 50, and so much more. At first I thought "movie" but it didn't have the movie vibe. Turns out (at least I was told as much) that it was all for a commercial. Wow. 

There were cases of $30,000 zoom lenses sitting on carts, while one truck (swear!) was filled with folding director's chairs. Jeez. These people know how to do a production with style. I thought about it for the rest of the morning as I put the finishing touches on my two person video production proposal for a client. Not sure my working budget would have covered this crew's sandbag budget...

But it looked earnest. Really, really earnest. And they sure had a beautiful day to shoot on. 


What the Focaccia??? I was ready to be disappointed by this lens. But then I shot with it and...

Full frame shot. Jpeg. Standard.

Long story shortened. Bought a lens after reading and researching widely. The reviews were mixed. Actual users on Amazon.com loved it (for the most part). Metrics driven DXOMark gave it two thumbs up. The denizens of the web, and the signal repeaters crapped all over it and let me know (gently, of course) that I was a moron for even considering a lens that was "incapable" of sharpness, and that was "so soft in the corners I could use it for toilet paper..."

The truth was not somewhere in the middle. It was out there just waiting to be discovered by anyone ready to spend $4400 on the lens and the right body on which to test it. So, after days and days of rain we finally got a classic, Austin Spring day. Lots of sunshine and its friend, high humidity.

Well, I had been writing proposals and doing post processing (and writing too many blog posts) so I splurged and spent some time walking around this morning with the A7R2 and its friend, the Zeiss 24-70mm f4.0G ZA zoom lens. I must have gotten a defective one because it looks sharp as a tack everywhere I look, and at every focal length. I shot mostly at f5.6 and I tried to find crappy-ness but have been largely unsuccessful. Plus, I think the color in  the straight out of the camera, medium res Jpegs is just super deluxe. If you click on the images you'll be able to see them bigger. 

The quality of a lens is about more than just pinpoint sharpness everywhere. It'a also about color, contrast, saturation and a personality. I think I'll be just fine with the new wide angle to short telephoto zoom lens. I think most people will be happy with it, provided they put it on the right body...

A central crop of the frame above.






My process for getting portraits selected and delivered to our clients. Let's run through the steps.

©2009 Kirk Tuck.

Regardless of what gear I select for making portraits the portrait session or "sitting" is just part of the overall assignment equation which includes: editing down the number of images, making a global color and tone correction of the first round of selections and then delivering a gallery from which the client(s) will choose their final "keeper." The smoothness of this process, in the eyes of the client, is a critical part of our customer service. 

When I write about my photography business I've alluded to the fact that I am a promiscuous shooter and come home with buckets of images; more than a client might have the time or inclination to wade through. So, I thought this rainy April morning would be a good time to discuss process. 

Let's start at the very beginning. We need to get invited to the party. Then we need to let the client know what the process will be and how much money it will cost them. We have different rates or costs for portraits done in the